SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT
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- 1-5 Chapters
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine social media advertising and its influence on audience preference of similar product in LASU. Specifically, the study to examine if customers have knowledge on transformative use of social media advertising. The study also examine if social media advertising is conceived to provide reliable and cost effective methods to reach out to stakeholders, durable business–customer relations. And also, examine if the new advancement of Web 2.0 and the Semantic Web provides a chance for consumers and advertisers to interact constructively and meaningfully to the benefit of each other. And lastly, to recommend ways social media advertising can influence a prospective customer on a similar product. The study employed the survey descriptive research design. A total of 141 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that student-customers have knowledge on trans-formative use of social media advertising. Also, social media advertising is conceived to provide reliable and cost effective methods to reach out to stakeholders, durable business–customer relations. And lastly, the new advancement of Web 2.0 and the Semantic Web provides a chance for consumers and advertisers to interact constructively and meaningfully to the benefit of each other. The study also recommends That Advertisers should accommodate consumer’s opinions and desires as it would greatly affect and benefit their product, as social media is evolving and changing the communication on brands. Also, Producers should know the kind of brand influencers they use in advertising their product
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